Ideas that Stick

One of those "everyone should read books". I am ristening to it again after about 2 years and it is just as good.

FORA.tv: "Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. These 'naturally sticky' ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders."