Subliminal messaging may not qualify as an Thaler-Sunstein approved nudge, but it can nudge you « Nudge blog

Subliminal messaging may not qualify as an Thaler-Sunstein approved nudge, but it can nudge you « Nudge blog:

"But for those who are just trying to manipulate behavior, there is recent evidence that split-second images will have a stronger impact than 30-second television commercials. Why would that be? Because when a television commercial airs, your guard is up, and you are ready to thwart any advertiser’s persuasive messaging. Split-second images hit you when your guard is down, and are more easily absorbed without you realizing it."