Gut Feelings May Actually Reflect Reliable Memories

Gut Feelings May Actually Reflect Reliable Memories:

"We may actually know more than we think we know in everyday situations, too,' said Ken Paller, professor of psychology at Northwestern. 'Unconscious memory may come into play, for example, in recognizing the face of a perpetrator of a crime or the correct answer on a test. Or the choice from a horde of consumer products may be driven by memories that are quite alive on an unconscious level.'

The study links lucky guesses to valid memories and suggests that people need to be more receptive to multiple types of knowledge, Paller said."

This idea was talked about in "The Other 90 percent" and even in "The Element" .