A.M.A. to Study Effect of Marketing Drugs to Consumers - New York Times

I really look forward to the results. Prediction: marketing increases prescriptions! If not, why would all of the ads be on.
A.M.A. to Study Effect of Marketing Drugs to Consumers - New York Times: "The American Medical Association, the nation's largest organization of physicians, agreed yesterday to study whether consumer drug advertising leads to unnecessary prescriptions, potentially harming patients and driving up health costs."